Online fashion retailer speeds approvals by 90 percent with Nintex

Nintex WorkFlow delivers streamlined approval process and easy document archiving and accessing

Russian online fashion retailer KupiVip’s three-person legal department is responsible for ensuring regulatory compliance, resolving corporate legal issues, contract development and approval, organization of the legal workflow and providing legal support for various departments. The team measures its success in part by the number of agreements it is able to get reviewed and approved, and how quickly it can get those through the approval process.

The approval process for the department’s documentation had become challenging. “With a large backlog of files, there was no process in place to streamline approvals,” Ekaterina Sumerkina, head of legal says. “We found that we were spending more time than we would have liked to move documents through the system.” In addition, there was no archive to store and track documents.

KupiVip legal needed a more efficient process to help with the speed and quality of its processed documents, and a secure way to organize and store files in the approval process. That’s when the company’s technology partner, LANIT, suggested Nintex.

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Products used by Kupivip Operations
KupiVip is an online fashion retailer based in Moscow, Russia. Modeled as a members-only shopping club, KupiVip was founded in 2008, and sells fashions and accessories from designers such as Prada, Gucci, and Giorgio Armani.

Business Situation

KupiVip was searching for a way to expedite the approval process for its legal documentation, and find an efficient way to store and access files while they were moving through the approval process.


Nintex Workflow enables KupiVip’s legal department to design workflows that resulted in faster approval, and document archives that enable managers to access and monitor files as they move through approval.

Workflow creation with clicks, not code

According to Sumerkina, Nintex has made a big impact. “Using Nintex Workflow, we can now make changes to processes quickly and easily — it doesn’t require any knowledge of programming!” she says. “Everything just moves so much faster; it’s wonderful.”It’s also easier for users to maintain a centralized archive where documents are quickly located and accessed throughout the approval process.”


90% faster document approval
Better document archiving
Easy workflow design

Using Nintex Workflow, we can now make changes to processes quickly and easily — it doesn’t require any knowledge of programming."

Ekaterina Sumerkina, KupiVip,head of legal